Ribbon cutting set for Aug. 12 at lingerie giant’s first Canadian location
Underwear sales in Edmonton will be uplifted next month when Victoria’s Secret supermodel Candice Swanepoel launches the retailer’s first Canadian store on Aug. 12.
The South African model — one of the “Victoria’s Secret Angels” representing the lingerie line — will cut a ribbon and sign autographs as the 17,994-square-foot store opens officially.
The retailer says customers who buy $100 or more will face shorter waits for an autograph from Swanepoel, who has appeared in Cosmopolitan, Glamour, Italian Vogue and South African GQ and on the cover of Greek Vogue, German Elle, Ocean Drive and GQ South Africa.
An executive of Limited Brands Inc., which owns Victoria’s Secret, recently predicted “chaos” at the store’s opening. “I expect there will be lines of people all around the mall waiting for the opening of this store,” said Martin Waters, president of Limited’s international division, in an April interview.
The store will carry Victoria’s Secret intimates, swimwear, beauty products and also its PINK line, aimed at “collegiate” women.
While there are six PINK outlets in Ontario, the West Edmonton Mall store will be the first Victoria’s Secret in Canada.
Victoria’s Secret plans on opening four stores in Canada this year. Edmonton’s will be the only western Canadian shop.
Canadian women have long crossed the border to the United States or shopped through catalogues for the company’s products.
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